Skip to Content

EU Commission proposes rules to better fight greenwashing


BRUSSELS (AP) — The European Union’s executive arm has proposed rules to protect consumers from businesses selling goods labeled as green which actually aren’t. The European Commission said greenwashing was a notable problem, with 53% of green claims on products or services making “vague, misleading or unfounded information.” With its “green claims” directive unveiled on Wednesday, the commission wants to set common criteria that would bring more clarity. Under the proposal, companies that claim the packaging for their products is made of 30% recycled plastic would have to prove it with scientific evidence. EU countries would be in charge of setting up verification processes overseen by independent bodies.

Article Topic Follows: AP National Business

Jump to comments ↓

Associated Press


KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content