Analysts have talked for at least a year about the potential for Apple’s first 5G iPhone to drive a “supercycle” of device sales. On Wednesday, Apple’s earnings report for the three months ended December 26 — the first since the iPhone 12 went on sale — offered an initial look at how actual sales are stacking up against that projection.
Strong iPhone sales pushed the company’s total quarterly revenue to a record $111.4 billion — well above the $103.3 billion Wall Street analysts had predicted. Apple posted earnings of $16.8 per diluted share, up 35% from the same period in the prior year.
iPhone sales were also even better than expected: Growing more than 17% year-over-year to nearly $65.6 billion, compared with the $59.8 billion analysts had expected. Apple executives last quarter had said they expected single-digit percentage growth in iPhone sales during the December quarter.
The total active installed base of iPhones worldwide is now over 1 billion, “driven by strong demand for the iPhone 12,” CEO Tim Cook said on a call with analysts Wednesday.
“In our view, the iPhone 12 has been Apple’s most successful product launch in the last five years,” Morgan Stanley analysts wrote in a note to investors last week, ahead of the report.
The company also announced a cash dividend of $0.205 per share, payable on February 11 to shareholders of record as of close of business on February 8.
Apple’s stock fell around 2% in after-hours trading Wednesday. The report comes as Apple’s stock has largely continued to soar in recent weeks. Its market cap this week reached an all-time record above $2.4 trillion.
“Our December quarter business performance was fueled by double-digit growth in each product category, which drove all-time revenue records in each of our geographic segments and an all-time high for our installed base of active devices,” Apple CFO Luca Maestri said in a statement.
Why so much pressure on the iPhone 12?
Hopes have been high for the iPhone 12 because it’s the first Apple device that can connect to 5G, the superfast wireless networks expected to create new capabilities for consumers and businesses.
The past several iPhone releases “haven’t really given users a reason to upgrade,” Tyler Ellegard, investment analyst at Gradient Investments, said in an interview ahead of the results. That led to disappointing iPhone sales numbers in recent years.
With the iPhone 12, experts predicted 5G connectivity could be a big enough change to encourage hundreds of millions of Apple users to upgrade. The fast download speeds and low lag time that 5G enables could make for a better experience using Apple services such as Apple Arcade.
However, there were also major questions surrounding the iPhone 12 launch: Would people really shell out for an upgrade during the economic recession caused by the pandemic? And with 5G networks still in their early days, would consumers experience enough of a difference to even want to?
D.A. Davidson Analyst Tom Forte said in a note last week that he believed Apple’s lineup of 5G smartphones was “better positioned than investors completely appreciate,” in part because of carrier promotions.
Some of the iPhone sales growth may not be because of 5G, but simply because consumers who hadn’t upgraded in a few years wanted other perks, such as the iPhone 12’s impressive array of camera features, Ellegard said.
Ahead of the earnings release, many analysts said they expected iPhone 12 sales would skew toward the higher-end Pro and Pro Max models. That may have contributed to the improvement in Apple’s gross margin during the December quarter — overall gross margin was 39.8%, up 160 basis points from the prior quarter, and products gross margin improved by 530 basis points compared to the prior quarter.
What else are analysts watching?
The iPhone wasn’t the only big Apple product to go on sale in recent months. The company also released the eighth-generation iPad and a redesigned iPad Air, the Apple Watch Series 6 with new watch faces and health monitoring features and a new Mac lineup powered by chips designed in-house.
Apple’s overall product sales during the quarter totaled nearly $95.7 billion. And the company’s total installed base of devices grew to 1.65 billion during the December quarter, Cook told analysts Wednesday.
Analysts will likely pay special attention to Apple’s services segment performance — revenue from the business grew 24% to nearly $15.8 billion. Apple now has more than 620 million paid subscriptions across its services, up from 140 million a year ago, said Maestri, the CFO, on the earnings call.
Although iPhones remain the company’s biggest revenue driver, it has been working to transition to being more of a services business. Apple’s fitness subscription offering, Fitness+, launched during the quarter, as did its services bundle, Apple One.
“Customers are loving the flexibility, challenge and fun of these classes, as well as how pairing with Apple Watch pushes you to achieve your fitness goals,” Cook said. “This deep integration of hardware, software and services have always defined our approach here … With new content being added to these services everyday, we feel very optimistic about where we are headed.”
The success of Apple’s stock likely has much to do with the services business, Gradient’s Ellegard said.
“People are changing how they value the company,” he said. “It’s easier to forecast future sales when you have the recurring subscriptions, and it’s also a higher margin business. It’s a better business model, to be honest.”