Is it real or made by AI? Europe wants a label for that as it fights disinformation

By KELVIN CHAN
AP Business Writer

LONDON (AP) — The European Union is pushing online platforms like Google and Meta to step up efforts to fight false information by adding labels to text, photos and other content generated by artificial intelligence. A top EU Commission official said Monday that the ability of a new generation of AI chatbots to create complex content and visuals in seconds raises “fresh challenges for the fight against disinformation.” The 27-nation bloc has asked Google, Meta, Microsoft, TikTok and other tech companies that have signed up to the voluntary EU agreement on combating disinformation to work to tackle the AI problem. The official says companies should roll out technology to recognize AI-generated content and “clearly label this to users.”