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Top Biden super PAC set to make $250 million investment in fall ad campaign

<i>Jacquelyn Martin/AP</i><br/>President Joe Biden speaks at an event in Columbia
Jacquelyn Martin/AP
President Joe Biden speaks at an event in Columbia

By Jeff Zeleny and Arlette Saenz, CNN

(CNN) — The preeminent super PAC helping to reinforceĀ President Joe Bidenā€™s reelection bid has reserved $250 million in television and digital advertising in top battleground states in hopes of carrying the message from the Democratic convention in August through Election Day.

The super PAC, Future Forward, is working with the blessing of the White House. Aides to the group said the investment marks the largest single purchase of political advertising by an outside group in campaign history.

ā€œThe stakes of this election could not be higher, and by Election Day, every battleground voter will know it,ā€ said Chauncey McLean, a longtime Democratic operative and president of Future Forward. ā€œWeā€™ll run a cost effective and data-driven program of unprecedented scale to reelect Joe Biden.ā€

The advertising campaign, whichĀ was first reportedĀ by The New York Times, is set to cover 10 weeks from theĀ Democratic convention in ChicagoĀ through the election. The ads are expected to target ā€œlower information, less-partisan voters,ā€ according to a memo obtained by CNN, in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

Four years ago, Biden carried all of those states, except North Carolina. But his campaignĀ has its eye on the Tar Heel StateĀ ā€“ as an insurance policy of sorts ā€“ as it prepares for the prospect of a rematch withĀ Donald Trump.

The memo, which lays out the groupā€™s plans for the fall campaign, said its efforts will be concentrated on trying to reach lower-information younger audiences, Spanish language media in key markets and media that over-index with African American voters.

Future Forward PAC was the largest outside advertiser for Biden in 2020, aides said, with an investment of $140 million. This yearā€™s effort is far more robust.

The group is required to disclose its donors, under federal election law. But an allied group called Future Forward USA Action, which can transfer money to the super PAC, is not required to reveal its contributors because it is registered as a nonprofit and is one of the many so-called dark money entities operating across the political spectrum.

CORRECTION: This story has been updated to reflect the distinction between the various political organizations and the disclosure requirements under federal election law.

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