Mars gives M&M’s a makeover to promote inclusivity

By MICHELLE CHAPMAN and ANNE D’INNOCENZIO
AP Business Writers

Candy maker Mars is giving a makeover to its six M&M’s characters as a way to promote inclusivity. The company said that it will provide a modern take on the appearances of the characters _ which Mars calls “lentils” _ and give them more nuanced personalities. The lentils, which are featured in red, green, orange, yellow, brown and blue, will also come in different shapes and sizes. Mars, whose brands also include Twix and Snickers, said that it will also put added emphasis on the ampersand in the M&M’s logo to demonstrate how the brand aims to bring people together.