EISFawarded top honors for2017 marketing campaign

The Eastern Idaho State Fair was awarded top honors for their 2017 “Bigger Is Better” theme at this year’s 127th annual International Association of Fairs and Expositions (IAFE) convention.

The EISF took home their division’s award for Best Overall Advertising Campaign in the nation.

The design, concept and production for this year’s campaign was handled by Idaho Falls marketing firm I.E. Productions. The firm is starting their 12th year representing the fair this year.

The EISF also received first place awards for their overall campaign, social media campaign and digital marketing efforts as well as receiving the Best of Show award at the IF AdFed Gem awards in March.

“It’s great to be recognized both locally and on a national level for our work,” said Eastern Idaho State Fair general manager Brandon Bird. “Our creative and design team at I.E. Productions has done an amazing job producing our campaigns year after year in ways that capture the fun and excitement found at the fair each year.”

This is the fifth time in the past seven years EISF has won the national award.