NFL and Ice Cube team up for economic equity initiative

KIFI

Published June 30, 2022 8:56 AM

By ROB MAADDI
AP Pro Football Writer

The NFL is teaming up with Ice Cube. The league announced Thursday a partnership with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, who is known as Ice Cube. The NFL has worked to increase economic equity and partnerships with Black-owned businesses. The partnership with Ice Cube’s CWBA will focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap.

Article Topic Follows: AP National Sports

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.