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Fashion 15 opens Pocatello location

A line had formed more than 12 hours before the doors were set to open for the first time, outside the new Pocatello store Fashion 15.

The store, which has its flagship in Twin Falls, ran a promotion for its first 100 customers. Free clothing for a year. Not unlimited, but rather one item per month.

Offering thousands of items in store, the women’s clothing retailer sells all of its merchandise for $15 or less, one of the store’s major draws.

“We love to celebrate our customers and I think a lot of women showed up for that this morning,” owner Erin Rigel said.

The store aims to cater to all women with its variety of sizes and items.

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