EA Sports to become title sponsor of Spanish league in 2023

KIFI

Published August 2, 2022 5:54 AM

By TALES AZZONI
AP Sports Writer

MADRID (AP) — EA Sports will become the title sponsor of the Spanish league beginning in 2023-24. The league announced on Tuesday that the videogaming company will replace Spain-based bank Santander after its final season as the main sponsor of the second-richest European domestic league. The league and EA Sports signed a multi-year contract. The Spanish sports daily Marca says EA Sports will pay 30 million euros a season to the Spanish league. The rebranding deal includes the first and second divisions and other league-related competitions.

Article Topic Follows: AP National Business

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