Amazon to hold holiday shopping event in October

By HALELUYA HADERO
AP Business Writer

Amazon says it is holding a second Prime Day-like shopping event in October. The company is the latest major retailer to offer holiday deals earlier this year to entice cautious consumers dealing with tighter budgets. The event will be held October 11 and 12, offering early access to discounted items to Prime members. The event will mark the first time Amazon is holding a major sales event twice in a year and follows its annual Prime Day in July. It signals a recognition from Amazon that it needs to provide more deals to cash-strapped consumers in what’s expected to be a challenging holiday shopping season for retailers.