In honor of the cows who suffered and died in a truck crash on Interstate 15 in Blackfoot on Nov. 16, PETA is planning to place a billboard near the site of their deaths at milepost 90.
The billboard will show a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”
“At least three gentle cows died after this semi overturned on the median, and those who survived the terrifying crash were likely forced to face the slaughterhouse blade,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges motorists to prevent such needless deaths by keeping cows and all other animals off their plates.”