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Study: Santa should be female or gender neutral

Will the future face of Christmas be gender-neutral? According to a new survey, some say yes.

A graphic design company asked 400 people between the ages of 18 and 25 on re-branding Santa to make him more modern.

Respondents in the GraphicSprings survey said they would modernize Santa by ditching his iconic suit with skinny jeans, tattoos, a hoverboard and a flying car.

A selection of these suggestions (like should Santa go on a diet or should he carry an iPhone) were then voted on by 4,000 people in the United Kingdom and the United States.

One of the questions: if you could ‘rebrand’ Santa for modern society, what gender would he be?

Over 70 percent said they would prefer to see Santa remain a male. But almost 28 percent said they would like Santa to be ‘rebranded’ as female or gender-neutral.

You can see the full results of the survey here.

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