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Mattel announces limited-edition ‘Weird Barbie’ doll for sale

<i>From Mattel</i><br/>
From Mattel

By Eva Rothenberg, CNN

(CNN) — Some might say Weird Barbies are made, not sold. Mattel, however, begs to differ.

The toy company behind the iconic Barbie brand has announced a signature doll modeled after Kate McKinnon’s character from Greta Gerwig’s blockbuster “Barbie.” In the movie, McKinnon’s character helps send Margot Robbie’s Barbie on her journey.

“Barbie” is produced by Warner Bros. Pictures, which is owned by CNN’s parent company Warner Bros. Discovery.

The limited-edition toy features a hot pink outfit almost identical to the one McKinnon wears in the movie, complete with markings on her face and oddly cut and colored hair “to emulate a doll that’s been played with just a little too much,” Mattel said in the product description.

The doll is one of seven products in an expanded collection stemming from the billion-dollar hit movie, including various Barbie and Ken dolls modeling outfits they wore on-screen and a Hot Wheels corvette set.

“With the latest editions to the collection, we are offering even more ways for fans to immerse themselves in Barbie Land and celebrate the characters and stories they see on screen,” Lisa McKnight, Mattel’s executive vice president and chief brand officer, said in a statement. “Barbie continues to be the cultural event of the summer, and as we chart Mattel’s path forward, she will continue to serve as an icon of empowerment and inspiration for generations to come.”

Weird Barbie is available to pre-order on Mattel’s website for $50 until August 18 and is expected to be shipped by the end of May 2024.

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