Skip to Content

Revlon CEO discusses pandemic beauty habits, staying nimble


AP Retail Writer

NEW YORK (AP) — Revlon was already facing big challenges when Debra Perelman took over as the first woman CEO in its 89-year history in 2018. The publicly traded company backed by her billionaire father Ron Perelman’s MacAndrews & Forbes Inc. had been struggling for years. That includes a heavy debt load, changing consumer tastes and intense competition. Revlon’s problems only intensified with the pandemic, which hurt sales of lipsticks as people masked up and stayed home. But Perelman says she is optimistic about the brand’s future, pointing to steps she has taken to accelerate e-commerce and being more nimble in the face of competition. 

Article Topic Follows: AP National Business

Jump to comments ↓

Author Profile Photo

Associated Press


KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content