US beefs up campaign to ensure accurate animal welfare claims on meat, poultry packaging

By DEE-ANN DURBIN
AP Business Writer

The U.S. Department of Agriculture says it hopes to weed out false or misleading animal-welfare claims on meat and poultry packaging with new guidance and testing. The claims __ such as “pasture-raised,” “humanely raised,” and “raised without antibiotics” __ are increasingly popular with consumers. But critics say the USDA isn’t adequately substantiating producers’ claims or ensuring they meet customers’ expectations. The USDA says it plans to require more documentation when companies submit animal welfare claims. It will also encourage producers to use third-party verification services. The department is also exploring new tests that can find traces of antibiotics in animals.