LSU, Caesars Sportsbook, enter sponsorship agreement

KIFI

Published September 17, 2021 1:25 PM

By BRETT MARTEL
AP Sports Writer

NEW ORLEANS (AP) — LSU and Caesar’s Sportsbook have announced a multi-year sponsorship agreement that makes Louisiana’s flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company. A person familiar with the situation says Caesars will pay LSU “multiple millions” of dollars for signage at Tiger Stadium and other LSU sports venues. The person spoke to The Associated Press on Thursday on condition of anonymity because the value of the contract has not been announced. The deal comes as Louisiana prepares to permit legal sports betting.

Article Topic Follows: AP National Sports

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.