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The CFP semifinalists and the NIL collectives that back them

KIFI

By RALPH D. RUSSO
AP College Football Writer

It has been 18 months since the NCAA lifted a ban on name, image and likeness compensation for college athletes. Since then, donor-funded, third-party groups that operate outside an athletic department have become all the rage. They are called collectives and most Power Five schools have at least one. A look at the four teams competing in the College Football Playoff and the collectives that support them tell a tale of uncertainty and entrepreneurship amid a lack of uniform regulations.

Article Topic Follows: AP National Sports

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