Cutting-edge technology on show at Euro 2024 is changing the face of soccer

KIFI

Published June 28, 2024 1:12 AM

AP Soccer Writer

DUESSELDORF, Germany (AP) — From smart-enabled match balls and AI to cryogenic recovery chambers, soccer is being transformed by the cutting-edge technology available to players, coaches and officials. That much has been evident at Euro 2024, where advancements in areas such as equipment and sports science have been deployed on and off the field, designed to improve the game, the fan experience and player welfare. The world’s most popular sport continues to be impacted by rapidly-developing technologies in the wider world.

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