UEFA set to give clubs more say over Champions League deals

KIFI

Published October 13, 2021 4:08 AM

By GRAHAM DUNBAR
AP Sports Writer

GENEVA (AP) — UEFA is preparing to give Europe’s top soccer clubs greater control of Champions League marketing rights and deals. It’s an issue that helped drive some clubs to launch the failed Super League. UEFA says it “started the search for a marketing and sales partner” to complete deals for three seasons from 2024-27. Some clubs’ increasing demands were a barrier in March to completing talks about agreeing to a new 36-team Champions League format from 2024. Leaders of the post-Super League group of European clubs have said they will have a joint venture with UEFA to oversee Champions League commercial rights.

Article Topic Follows: AP National Sports

Jump to comments ↓

Associated Press

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.