Time change affects shopping habits
We’re back to standard time and that means we gain an extra hour of sleep and it gets darker a lot earlier. According to a new study by JP Morgan Daylight Savings effects shoppers and the economy.
The U.S. first adopted daylight saving time during World War I to save fuel. The country ended the practice a year later, only to start again during World War II.
According to the study, shoppers would rather be out and about during the day, instead of shopping at night.
Having an extra hour of daylight during the spring and summer months undoubtedly means that people are more likely to stay outside longer, be that in the park, High Street or shopping center, giving businesses more time to attract paying customers.
When the clocks go back in the autumn most consumers batten down the hatches, preferring to shop online or limiting their store time to a few hours.
Francy Parker said she does most of her shopping during the day,”usually during the day not so much in the evening.” “As it gets dark earlier we have the tendency to stay in and not go,” she said.
Dick Davis said he shops during the day for safety reasons. “Nights aren’t as safe compared to during the of day,” he said.
