Skip to Content

Fruit Stripe gum to be discontinued

Ferrara Candy

By Samantha Delouya, CNN

(CNN) — It’s the end of an era for Fruit Stripe, the decades-old gum brand that was known for its fruit-inspired flavors and zebra-print product: The brand’s owner is discontinuing the striped treat.

“The decision to sunset this product was not taken lightly,” a representative for Ferrara, Fruit Stripe’s owner, told CNN on Wednesday. “We considered many factors before coming to this decision, including consumer preferences, and purchasing patterns – and overall brand trends for Fruit Stripe Gum.”

The iconic gum, which has been sold since the 1960s, came in five flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange and Peach. Each pack came with a temporary tattoo of its mascot, Yipes the Zebra.

Ferrara, which also produces other well-known candy brands, such as Trolli, Fun Dip, Pixy Sitx and Nerds, said discontinuing Fruit Stripe was a “difficult decision.”

Fans of the classic gum brand might still be able to find it in select retailers nationwide before it sells out one last time, Ferrara said.

The-CNN-Wire
™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

Article Topic Follows: Food

Jump to comments ↓

Author Profile Photo

CNN Newsource

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content