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Masatoshi Ito, Japanese billionaire behind the rise of 7-Eleven, dies at 98

By Kathleen Magramo and Moeri Karasawa, CNN

Masatoshi Ito, the Japanese billionaire who turned 7-Eleven convenience stores into a global empire, has died aged 98, closing the chapter on one of Asia’s most storied retail entrepreneurs.

Seven & I Holdings, operator of 7-Eleven, confirmed the death in a statement on Monday, adding that Ito died from old age on March 10.

“We would like to express our deepest gratitude for your kindness and friendship during his life and respectfully inform you of his passing,” the company said.

Ito transformed everyday retail in Japan, turning a US-born company into an international brand, particularly in Asia where 7-Eleven shops are rarely more than a few minutes’ walk away in many cities.

Seven & I Holdings now operates over 83,000 stores around the world, including 7-Eleven shops in 19 regions and countries as well as the Speedway convenience store chain in the United States.

Chief competitors include the Japanese-owned Lawson and Family Mart convenience store franchises, but neither has reached the sheer size or global reach of the 7-Eleven empire.

Ito’s business acumen was influenced by his friendship with the late management consultant Peter Drucker, who described Ito as “one of the world’s outstanding entrepreneurs and business builders.”

In a 1988 interview with The Journal of Japanese Trade and Industry, Ito said he traveled to the US in 1960 and “experienced a kind of cultural shock at how rich everybody seemed” at a time when Japan was recovering from the aftermath of World War II.

“I became particularly conscious of the sheer size of America’s consumer society and the distribution techniques that made it all possible,” he was quoted as saying.

“It then occurred to me that people in different cultures still have basically the same desires, assuming that they are at the same of development, and I thought that Japan’s distribution system would become more like America’s as the Japanese consumer society grew bigger.”

The rise of 7-Eleven

The convenience store chain traces its origin to 1927, when several icehouse companies merged to form the Southland Ice Company in Dallas, Texas.

To reflect their extended hours of operation, the stores were renamed in 1946 as 7-Eleven: open from 7 a.m. to 11 p.m.

So, how did 7-Eleven become synonymous with the Japanese convenience store culture as we know it today?

Ito is the post-war entrepreneur credited for making it a global brand that sells everything from yoghurt to ready-made meals and medicine, through a series of acquisitions and expansions between the 1970s and 1990s.
According to state broadcaster NHK, Ito got his start in 1958, when he became the president of a small apparel store in Tokyo that was run by his family.

He later stared selling food and other daily necessities. He renamed the company Ito Yokado and started running the business like a US supermarket.

Ito Yokado later forged a deal with 7-Eleven’s owner, the Southland Corporation, and opened Japan’s first 7-Eleven in Tokyo in 1974.

His firm then acquired a controlling stake in Southland in March 1991. A year later Ito resigned as president of Ito Yokado “to take responsibility for alleged payoffs to racketeers by company officials,” according to NHK.

In 2005, Seven & I Holdings was established as the holding company of Ito-Yokado and Seven-Eleven Japan, and Ito remained its honorary chairman until his death.

Looking back at 7-Eleven’s success, Ito was quoted as saying in the 1988 interview: “I am frequently asked if I succeeded because of hard work or because I was just lucky. The answer is some of both.”

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This story has been updated with additional detail.

Article Topic Follows: CNN - Business/Consumer

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