Business down ’10 percent’ at Bear World since direct road access closed

It’s been more than six months since the Thornton Interchange on Highway 20 opened, but that also closed the direct road to access Yellowstone’s Bear World.

KIFI/KIDK caught up with the wildlife park to see if business has been affected.

“We have seen a drop in our business, as we unfortunately expected to. We’re down about 10 percent in May and another 10 percent in June,” said Courtney Ferguson, the general manager for Bear World.

Now visitors must follow signs, taking a less convenient alternate route.

“What we’re finding, is that the people – when they pull off the highway – will find us through those backcountry roads. But, as we’ve always been aware or afraid of, is the traffic that has passed you by two miles that won’t turn back on more of an impulse — which is probably where that 10 percent is,” Ferguson said.

Even though the loss of those last-minute visitors is a hit, people who are committed to going are still able to find the park with the signs.

“Yes, it was our first time here. It was pretty easy — we just followed the arrow signs to where we were going,” said Connor Cryderman, a young boy visiting with his family.

Bear World is working with Madison County and the Idaho Transportation Department for a solution.

“That’s been the access that we’ve enjoyed since we opened in ’98. Right now, as it stands, the damage is basically done. We’re going to deal with it the best we can and do the marketing that we feel is necessary. But, it’s a challenge,” Ferguson said.

With May and June already down, the park is interested to see how it’s peak months, July and August, will add up.