Explain, laugh, try the ‘tush push’: how a German announcer spreads the word about the NFL

Published November 10, 2023 9:49 AM

By JAMES ELLINGWORTH
AP Sports Writer

FRANKFURT, Germany (AP) — Patrick Esume has been the face of NFL broadcasts in Germany for years and has played a big role in helping football to grow in a key international market. Esume says German fans grow up watching soccer so they need more explanations than a U.S. audience but also want to be entertained. Esume and his colleagues have seen their audience soar over the last few years. The NFL has estimated a rise of up to 10% this year alone. Esume coached in the former NFL Europa and is also bringing live football to a European audience as commissioner of the European League of Football.

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