After Barstool Sports sponsorship fizzles, Snoop Dogg brand is attached to Arizona Bowl, fo shizzle

Published May 6, 2024 1:33 PM

TUCSON, Ariz. (AP) — Rapper and media personality Snoop Dogg is putting his name on the Arizona Bowl for what will be the first partnership between an alcohol brand and a college bowl game. The “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” is scheduled for Dec. 28 at Arizona Stadium and will match teams from the Mountain West Conference and Mid-American Conference. The digital media company Barstool previously sponsored the bowl. Gin & Juice, named after Snoop’s 1994 hit, is the first product from Snoop Dogg and Dr. Dre’s new premium spirits company.

Article Topic Follows: AP National

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