Soda Vine switches ownership, changes to Fixxology
REXBURG, Idaho (KIFI) — SodaVine, the retro-style soda and sweets shop, is officially closed after owners Robyn and Eric Eastin decided to sell. Becca Madsen is the owner of Fixxology, the business brand that will be taking over all SodaVine locations. Madsen says Eastin reached out to her about buying when the time was right.
"I was a little floored," Madsen expressed. "I'm just super happy. Really. We've been wanting to come to Rexburg for a long time."
Photos were shared by Robyn Eastin.
Eastin says that Madsen truly understands the soda business and loves this community which are both reasons why she felt comfortable selling to her.
On the initial announcement post, Fixxology said, "We are looking forward to delivering you the same great tasty treats, excellent experience and good vibes."
SodaVine has become a staple for many in the area. While there is a lot of optimism surrounding the hand off, members in the community are still adjusting to the change.
"It's a little sad. This has been here since I came up here for college," said Sarah, a SodaVine customer. She loves to get sodas and pretzels with her daughter Ellie.
The beloved soda shop has been operating in Rexburg since 2013 and even opened a second Rexburg location in September. Eastin is hopeful that the community will support Fixxology in the same way they have supported SodaVine for so many years.
"I just want to say thank you to the community for their support," Eastin said. "I want to see SodaVine live on through Fixxology."
