New online NIL marketplace connects fans to college athletes

By RALPH D. RUSSO
AP College Sports Writer

Fans who want to financially support college athletes through name, image and likeness deals can now do so with just a few clicks online. Opendorse, a company that partners with dozens of schools to help initiate, track and monitor NIL deals, has launched on a new online marketplace. Fans can go directly to athletes to purchase their autographs, personal appearances and social media posts. School-specific pages will be available for universities that partner with the company. Through those pages, users can access athletes’ profiles with rates for various services. For most athletes, those transactions are valued at well under $100, though some can range into the thousands.