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AP National Sports

Super League soccer company gets new CEO to revive plan

KIFI
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Published 12:03 AM

By GRAHAM DUNBAR
AP Sports Writer

GENEVA (AP) — The Super League project that aims to revolutionize European soccer has hired a new top executive to steer a revived plan after a failed launch last year. German former television boss Bernd Reichart is the new CEO of A22 Sports Management. The Madrid-based company worked with 12 clubs from Spain, England and Italy in a bid to launch the breakaway league in April 2021. His hiring comes as A22 and Super League holdouts Real Madrid, Barcelona and Juventus await a European Court of Justice ruling in their challenge to UEFA. They claim Champions League organizer UEFA has monopoly control over international competitions in Europe.

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