Do AI video-generators dream of San Pedro? Madonna among early adopters of AI’s next wave

Published March 4, 2024 8:00 AM

By MATT O’BRIEN
AP Technology Writer

Making instant videos is the next wave of generative artificial intelligence, much like chatbots and image-generators before it. And the pop star Madonna is among the early adopters. Madonna’s team used an AI text-to-video tool to make moving images of swirling clouds featured in her ongoing Celebration Tour. The AI-generated visuals appear on big screens behind Madonna when she sings the 1980s hit song “La Isla Bonita.” AI-generated videos appear easy to make — just describe a few words and out pops a brand-new video — but the results can be jerky, short and with uncanny distortions. That could change as the technology improves.

Article Topic Follows: AP National

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