Jackson Chamber adopts new logo

“Ride for the Brand.” That is the new brand for the new Jackson Hole Chamber of Commerce logo released Wednesday.

A committee of Chamber board and business members reviewed the changing working environment and supported a new design created by Creative Curiosity from Wilson, Wyoming.

According to a Chamber news release, the committee felt there was opportunity for greater relevance in the market. The new logo is intended to depict an organizational brand, representing new challenges and new opportunities.

Along with the optics, the Chamber is also repositioning its motto, from “Respecting the Power of Place” to “Ride for the Brand”.

“The brand is the essence of what Jackson Hole stands for: conservation, adventure, community, and humanity,” said Jackson Hole Chamber of Commerce Board Chair, Tim Harland. “At the Chamber, when we ride for the brand, we are advocates and champions for the best of what Jackson Hole represents to our community and to the world.”

He believes the new logo carries a strong forward-looking sentiment that pulls from western heritage.