Skip to Content

Does being in a good mood make you more generous? Researchers say yes and charities should take note

KIFI

By THALIA BEATY
Associated Press

NEW YORK (AP) — Those ads showing caged dogs and desperate looking cats while Canadian singer Sarah McLachlan’s “Angel” played in the background have been not just effective at making viewers sad, but also remarkably successful at raising money for the American Society for the Prevention of Cruelty to Animals since 2007. However, a new study shows other strategies may also be effective at motivating people to give. The study from Nathan Chan, assistant professor at the University of Massachusetts Amherst, and Casey Wichman, assistant professor at the Georgia Institute of Technology, found that people in good moods are more likely to donate to a charitable cause.

Article Topic Follows: AP National

Jump to comments ↓

Author Profile Photo

Associated Press

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content