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AP National

With player stylists and Gucci collabs, MLB eyes a fresh look with younger fans

KIFI
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Published 8:02 AM

By SALLY HO
Associated Press

SEATTLE (AP) — Major League Baseball’s quest for the crown of cool will be on display Tuesday when its top players strut down a red carpet show at Seattle’s famous Pike Place Market ahead of the All-Star Game. The fan-friendly event is as much an homage to baseball’s iconic place in street style — from the game’s signature caps and jerseys to the classic tees — as it is an indication that MLB is increasingly staking its claim on fashion as an entry to new audiences and pop culture reverence. Unstylish rumors aside, there’s been many short stops in baseball’s history with fashion.

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