Biden is going small to try to win big in November. That means stops for boba tea, burgers and beer

Published February 5, 2024 10:09 PM

By ZEKE MILLER
AP White House Correspondent

WASHINGTON (AP) — President Joe Biden is going small to try to win big in November. With 10 months to go until Election Day, the Democratic incumbent is all in on minimalist events — visits to a boba tea store, a family’s kitchen and a barbershop, for example — rather than big rallies. Biden is leaning into his strength as a retail politician honed over more than 50 years in elected office. But the strategy also reflects what his team sees as a changed media landscape, where TikTok videos and Instagram stories can reach voters more effectively than television ads and speeches.

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