New book introduced by author originally from Idaho Falls

Jeff Sweat grew up in Idaho Falls and graduated from Bonneville High School. He’s worked in journalism and public relations along with being a published author. Below is the information from the press kit introducing his news book, “Mayfly.”

A futuristic thriller that pits teens against teens.
Jemma has spent her life scavenging tools and supplies in her tribe’s small enclave
outside what used to be a big city. Now she’s a teen, and old enough to become a
Mama. Making babies is how her people survive–in Jemma’s world, life ends at age
seventeen.
Survival has eclipsed love ever since the Parents died of a mysterious plague. But
Jemma’s connection to a boy named Apple is stronger than her duty as a Mama.
Forced to leave, Jemma and Apple are joined in exile by a mysterious boy who claims
to know what is causing them to die. The world is crumbling around them, and their
time is running out. Life is short. Can they outlive it?

Jeff Sweat has made a living from words his entire career, starting out as an award-
winning tech journalist for InformationWeek magazine and moving into marketing. He led the content marketing team for Yahoo and pioneered its use of social media. He
directed PR for two of the top advertising agencies in the country, Deutsch LA and
72andSunny. He now runs his own Los Angeles-based PR and marketing agency,
Mister Sweat.

Advance Praise for Mayfly

“There’s an almost mythological quality to this tale, as the resourceful
protagonists maneuver through a barely recognizable landscape, with modern
culture filtered through generations of oral history and misinterpretation, and
debut novelist Sweat does an admirable job of maintaining the tense
atmosphere and underlying desperation.” ―Publishers Weekly