Skip to Content

NFL and Ice Cube team up for economic equity initiative

KIFI

By ROB MAADDI
AP Pro Football Writer

The NFL is teaming up with Ice Cube. The league announced Thursday a partnership with Contract with Black America Institute, an economic inclusion-focused initiative led by artist and entrepreneur O’Shea Jackson, who is known as Ice Cube.  The NFL has worked to increase economic equity and partnerships with Black-owned businesses. The partnership with Ice Cube’s CWBA will focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap.

Article Topic Follows: AP National Sports

Jump to comments ↓

Author Profile Photo

Associated Press

BE PART OF THE CONVERSATION

KIFI Local News 8 is committed to providing a forum for civil and constructive conversation.

Please keep your comments respectful and relevant. You can review our Community Guidelines by clicking here

If you would like to share a story idea, please submit it here.

Skip to content