How Disney turned Halloween into a money-making machine

Published October 4, 2023 5:00 AM

By SALLY FRENCH of NerdWallet

For Disney fans, Halloween is among the most desirable (and expensive) times to visit its theme parks. That’s largely due to the after-hours parties: the Oogie Boogie Bash in California and Mickey’s Not-So-Scary Halloween Party in Florida. Disney Halloween parties are held on select nights starting as early as August and can cost up to about $210 per person. That ticket covers after-hours party admission, so visitors also need a separate ticket to enter the parks earlier in the day. The parties are popular — often selling out within minutes. Folks who can’t get Halloween party tickets can still partake in seasonal merchandise and themed food at the parks.

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