RT sees its influence diminish as TV providers and tech companies take action against the Russia-backed outlet

By Oliver Darcy, CNN Business

RT, the Russia-backed media outlet infamous for promoting Vladimir Putin’s talking points, has seen its influence significantly diminish in recent days as cable carriers and social media companies have taken swift measures to block its reach.

The actions taken by television providers and technology companies against RT have dealt one of the largest blows to the outlet in its history, reducing the Kremlin’s ability to peddle its narrative at a pivotal time when its international standing has fallen as a result of its unprovoked war on Ukraine.

YouTube, TikTok, and Meta, the parent company of Facebook and Instagram, each separately announced on Monday and Tuesday some of the harshest measures taken thus far against RT. The social media companies said they had moved to block RT in Europe. The outlet’s accounts will no longer be accessible to users on that continent through those companies’ services, depriving RT of crucial venues to advance its messaging.

Meta and Google, the parent company of YouTube, had previously announced that RT would no longer be eligible to monetize its content on the company’s platforms.

Roku, the company that sells hardware which allows users to stream content through the internet, said Monday night that it would also bar RT in Europe.

Television providers across the world are also dropping RT.

Two of Canada’s largest television providers, Rogers Communications and Bell Canada, said Monday that they have made the decision to remove the channel from their lineups, according to The Hollywood Reporter.

1+1 Media Group, a Ukrainian media conglomerate, said Monday that it had written a joint letter with other Ukrainian media companies to television and other providers imploring them to scrub Russian news channels from their services.

“More than 20 local providers from Poland, Australia, Slovakia, the Czech Republic, Canada, Estonia, Lithuania, Latvia, Bulgaria, Germany, as well as representatives of international corporations have already responded to the request,” 1+1 Media Group said in a press release. “As of 26 February they have started the turning off of the propagandistic TV channels on their satellites, cable networks and across other platforms and sources.”

1+1 Media Group said some of the providers have started to air the United News Marathon, a nonstop stream of news produced by the company with other Ukrainian media outlets, in place of the channels it previously carried.

Ofcom, the UK media regulator, said Monday that it had “opened 15 new investigations into the due impartiality of news programs on the RT news channel.”

“We have observed a significant increase in the number of programs on the RT service that warrant investigation under our Broadcasting Code,” Ofcom said in a statement.

In the US, RT still continues to have a foothold. Both DirecTV and DISH broadcast RT America, the US version of the outlet, to their customers.

When asked for comment, a DISH spokesperson told CNN, “Our thoughts are with all the people of Ukraine, and particularly with our team members in the country. We are closely monitoring the situation.”

The DISH spokesperson did not elaborate beyond the brief statement.

A DirecTV spokesperson did not respond to a request for comment.

A handful of RT staffers have also publicly quit the network in recent days, adding to the outlet’s turmoil.

“In personal news, I have resigned from RT with immediate effect in view of recent events,” Danny Armstrong, a former correspondent for the network, wrote in a tweet.

“In light of recent events, earlier today I resigned from RT with immediate effect,” tweeted Jonny Tickle, a former staff writer.

RT’s Deputy Editor-in-Chief, Anna Belkina, pushed back hard on the backlash from regulators and companies, claiming that “When it comes to the Russian voice, or just a different perspective, it is not allowed to exist in the free media space.”

“This collective ‘establishment’ seems to be terrified of a mere presence of any outside voice for the fear of losing their historically captive audience, if that audience encounters a different perspective,” Belkina said in a statement provided to CNN. “Yet what they fail to realise is that it is their own echo chamber that seeds the public mistrust that they have so long lamented. They will reap what they sow.”

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