Senior-living providers prepare for baby boomers

The U.S. Census Bureau says the population segment age 65 and older is expected to double within the next 25 years.

With the baby boomer generation starting to retire, senior-living providers are preparing for the rush.

Rita Christensen is the regional director for Bonaventure, a senior living community in Idaho Falls for active retirement, assisted living and memory care. She said she’s prepared to meet new demands in the coming years.

“Not only is the number of seniors going to grow, but the number of those people who are prepared and want this kind of lifestyle is going to grow as well,” said Christensen.

Over at the Fairwind-Sand Creek Retirement Community, also in Idaho Falls, Kelly Martin is already seeing the growth. She says the baby-boomer generation is one of planners.

“We had a couple that came in and they’re looking for something in three years,” said Martin.

And at 97 percent capacity, Fairwind is beginning to think about the future as well, possibly building on property it already owns in case the demand is there.

The Hospice of Eastern Idaho is also gearing up for the baby boomers. The nonprofit’s goal is to help individuals and families at the end of life. Celeste Eld, executive director, said she’s keeping that in mind for the baby boomers.

“What we’re really trying to do is promote in preparation, and being proactive for this population,” said Eld. “To say ‘okay, what is it you want when you get to that point?'”