Old Town rebrands to Historic Downtown Pocatello

POCATELLO, Idaho (KIFI/KIDK) - When referencing downtown Pocatello, you may be calling the town by a different moniker.

Previously branded as Old Town Pocatello, the city's downtown area will be known going forward as Historic Downtown Pocatello.

"We really needed to embrace that new moving forward while respecting our history," said Historic Downtown Pocatello Executive Director Stephanie Palagi.

The rebranding was supposed to take place earlier this year, but due to the pandemic, the organization waited until October to allow business and downtown events to help spread the word about the name change.

Palagi believes that the rebranding correlates with the progress that downtown Pocatello and the surrounding area is making.

"We want to help our merchants continue to grow and develop, and new businesses continue to open," Palagi said. "We really are at a great time in our economy in Southeastern Idaho, and Historic Downtown Pocatello is definitely a driving factor in that."

You can check out their website historicdowntownpocatello.com for more information about the rebranding and the upcoming events going on in the downtown area.