Ukrainian fashion brand in bombarded city picks up and flees

KIFI

Published March 26, 2022 1:30 AM

By CARA ANNA
Associated Press

LVIV, Ukraine (AP) — Just days ago, Artem Gorelov was trying to survive in one of the most brutal parts of Ukraine, the Russian-occupied Kyiv suburb of Bucha. Now he stands in a quiet room in the late afternoon sunlight, hand-making hats for a local fashion brand worn by Madonna and Ukraine’s first lady. Gorelov has joined Ukrainians’ massive migration west to the city of Lviv near Poland, and unusually, the 100-employee company he works for arrived with him. Searching for safety but determined not to leave Ukraine, the brand Ruslan Baginskiy is among the businesses that are uprooting amid war.

Article Topic Follows: AP National Business

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